and ViacomCBS, currently Paramount Global. ( Cartoon Network, Cartoon Network Productions, and Cartoon Network Studios), and formerly in the logos for Discovery, Inc. Companies that notably use the font are Taco Bell, Golf Galaxy, ABS-CBN Corporation ( ABS-CBN Entertainment, ABS-CBN News, ABS-CBN Sports, the television network of the same name, and some subsidiaries such as Star Magic), The Cartoon Network, Inc. It is published by Hoefler & Co., the company of Frere-Jones' former business partner Jonathan Hoefler.
ANATOMY OF A TYPEFACE PROFESSIONAL
It is also the current font used in MPA title cards for film trailers in the U.S.ĭeveloped for professional use, Gotham is an extremely large family, featuring four widths, eight weights, and separate designs for screen display and a rounded version. The font has also been used on the cornerstone of the One World Trade Center in New York. This has included Barack Obama's 2008 presidential campaign, Michigan State University branding, and the 2016 federal election campaign of the Australian Labor Party.
Since creation, Gotham has been highly visible due to its appearance in many notable places. Gotham has a relatively broad design with a reasonably high x-height and wide apertures. Gotham's letterforms were inspired by examples of architectural signs of the mid-twentieth century. Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones with Jesse Ragan and released through the Hoefler & Frere-Jones foundry from 2000. SERIF: a little extra stroke, useful to differentiate a Serif font from a Sans Serif.Gotham Rounded, Gotham Condensed, Gotham Narrow, Gotham X-Narrow, Gotham Bold SPINE: the main left to right curving stroke in “s”.
STEM: the main vertical stroke of a letterform.ĬROSS BAR: the horizontal stroke across the middle of uppercase “A, B, H”.ĬOUNTER AND EYE: the enclosed or partially enclosed circular or curved negative space (white space) of some letters such as “d, o” the eye refers specifically to the enclosed space in a lowercase “e”.īOWL: the curved part of the character that encloses the circular or curved parts of letter like “d, b” or the capital “B” you see in the word “Bones”. ĪSCENDER HEIGHT: the top line that the tallest letters, like “k” of the word “skin” and the “d” of the word “body”, touch usually it slightly extends over the cap height.ĭESCENDER HEIGHT: the bottom line that the lowest part of of lowercase letters touch, below the baseline, as can be seen with the letter “y” of the word “body”īASELINE: the line where all the letters sit this is a crucial element in order to align text with images and other content.ĬAP HEIGHT: the distance from the baseline to the top of the capital letter it determines the letter’s point size.įinally, let’s analyse some terms related the bones of a typeface (as you will notice, some terms are related to the human body and it is not a coincidence!)
X-HEIGHT: the height of the lowercase letters, typically represented by the letter x a typeface with a big x-height looks bigger than a typeface with a small x-height, but both are the same size.
ANATOMY OF A TYPEFACE SKIN
Let’s start with what I call the Skin and the Body of a typeface: For this reason, I have created this section with a very basic typography glossary and diagrams of typographical anatomy. In this blog, you will come into contact with many different words and terms related to typography that you might not be familiar with.
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